8 minutes read

17 Ecommerce Homepage Best Practices To Boost Conversion in 2022

Manzurul Haque
Posted
March 12, 2022
Last updated
April 26, 2022
Ecommerce Homepage Best Practices
Since your eCommerce homepage is your online business storefront you need to do the best practices to run a perfect eCommerce website. But creating an enriched user attractive homepage is very challenging. So here I am talking about the best way to create an eCommerce homepage to increase user engagement and conversions.

There are many factors that go into creating a high-converting ecommerce homepage. But by following some simple best practices, you can dramatically increase your chances of success.

When it comes to ecommerce, your homepage is one of the most important pages to create a solid first impression on your clients/visitors for your ecommerce business. It’s the first thing visitors see when they land on your site, so you want to make sure it’s designed in a way that encourages them to stick around and explore.

Ecommerce Homepage Best Practices - Pro Tips

In order to boost conversion rates on your ecommerce homepage in 2022, follow these ecommerce best practices.

1. Create a Strong Value Proposition

A beginner's blunder is failing to clearly explain your unique value proposition (UVP) right away. Many new ecommerce firms fail to set themselves apart from the pack. Your UVP must explain to consumers why they should choose you rather than other businesses on the internet.

If you could establish the UVP then as a result, you could expect higher conversions. The message should be succinct and impactful. Consider what distinguishes your company from the competition while developing your own UVP.

Your ecommerce homepage should make it clear what value your products offer to customers. What problems do they solve or what needs do they fill? Why should shoppers choose your products over competitors? You need to articulate this in a clear and concise way and make sure it’s properly highlighted on your page.

2. Use High-quality Images

High-quality images are an essential part of any effective ecommerce website design. They help create a visually appealing layout that draws attention to your products and encourages visitors to browse through them.

Ideally, your images should be around 1200x628 pixels in size. They should be placed above the fold (the part of the page that’s visible without scrolling) and should fill up at least 60% of the space.

Make sure to use high-quality images that look professional and showcase your products in the best light. You should also consider using multiple images to show off different angles or features of your products.

3. Display Product Prices Prominently

One of the main reasons people visit ecommerce websites is to find good deals on products. So it’s important to prominently display product prices on your ecommerce homepage, so visitors can easily see how much they’re saving.

homepage product prices

There are a few different ways you can display product prices on your homepage:

  • As a list of products, with the price listed next to each one
  • As a slider that lets visitors scroll through different prices
  • As a dropdown menu where shoppers can select their desired price range
  • Including a “sale” banner that displays the discounted price of the most ordered product. The price comparatively with older prices will clearly give visitors a feel of the savings.

No matter which method you choose, make sure the prices are easy to see and understood. Don’t make shoppers search all over pages and get confused.

It can be a great idea to use a layout that can provide the shoppers with a way to compare prices and find the best deals. Another idea could be offering users combo pack products with great value that might convert visitors to customers.

4. Use Customer Testimonials

Customer testimonials are an effective way to show off the potential of your products and grow confidence in your brand. By including comments from satisfied customers on your ecommerce homepage, you can persuade more visitors to become customers.

Make sure to use genuine customer testimonials that highlight the positive aspects of your products. Avoid using fake testimonials or quotes from customers who haven’t actually used your products.

5. Use Clear and Concise Product Descriptions

Product descriptions can be a lot of fun to write, but it’s important to remember that they need to be clear and concise. Potential shoppers, especially those who use an online marketplace, usually have specific requirements/needs and don't want to spend much time reading descriptions.

Those with specific products in mind will mostly want to know if the product will meet their goal and reasons to choose it over other available options. And having a simple yet unique style of product advertising can also create interest among those who were just browsing online.

Your descriptions should be around 150-200 words long and in simple, frequently used language among common users. It is better to avoid using jargon or technical terms unless it is necessary for product identification.

Focus on highlighting the key features of your products and explaining why they would be a good purchase for the customer. Use clear and concise language to get your point across quickly and easily.

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6. Include Trust Seals and Security Certificates

Shoppers are increasingly concerned about the security of their personal information, so it’s important to include trust seals and security certificates on your ecommerce homepage design. This will reassure shoppers that their information is safe and will help persuade them to buy from you.

There are a variety of different trust seals and security certificates you can use, so choose the ones that are most relevant to your business. Some popular options include:

  • Trust seals from well-known organizations like McAfee, VeriSign, and TRUSTe.
  • Security certificates from companies like Comodo and Symantec.
trust seals and security certificates

Make sure to place the trust seals and security certificates in a prominent location on your homepage, so shoppers can see them easily. This will help build trust and persuade more visitors to become customers.

Including trust seals and security certificates on your homepage is a great way to reassure shoppers that their information is safe. Choose the trust seals and security certificates that are most relevant to your business, and place them in a prominent location on your ecommerce homepage so shoppers can see them easily. This will help build trust and persuade more visitors to become customers.

7. Use Clear and Concise Text

Your ecommerce homepage text should be clear and concise, so visitors can quickly understand what your website is all about. Don’t overload them with too much information, or they may get overwhelmed and leave without taking any action.

Try to represent the refund information that is necessary for customers when visiting a store. This will help persuade them to buy from you. Additionally, use simple, easy-to-understand language so shoppers don’t get confused.

8. Use Engaging Call-to-action Buttons!

Your call-to-action buttons should be engaging and encourage visitors to take action. Use strong verbs like “buy” or “shop” to compel them to do what you want them to do. Make sure your call-to-action buttons are easy to see and stand out from the rest of the homepage.

This will help increase their visibility and encourage more visitors to take action. Don't make it too colorful or bigger in size rather try to keep it sober and concise. So that it expresses a good value that inspires the visitor to click and buy in the process.

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9. Showcase Your Brand Personality

Your ecommerce website should have a distinctive brand personality that sets it apart from the competition. Use design elements and copywriting that reflect your unique brand voice. This will help shoppers connect with your company and inspire them to buy from you.

Your website design should be consistent with the overall look and feel of your brand. Use similar fonts, colors, and graphics to create a unified look. This will help shoppers recognize your brand and feel more comfortable buying from you.

Your copywriting should also reflect your brand personality. Use a friendly, conversational tone that will make shoppers feel comfortable interacting with you. Be sure to stay on-brand with your writing, so shoppers know what to expect from your company.

Creating a distinctive brand personality is a great way to set your ecommerce website apart from the competition. Use design elements and copywriting that reflect your unique brand voice. This will help shoppers connect with your company and inspire them to buy from you.

10. Make it Easy for Visitors to Find what they’re Looking for!

Your ecommerce homepage should be easy to navigate, so visitors can quickly find the products they’re interested in. Use clear category labels and concise product descriptions to help them find what they need.

easy category navigation

Additionally, make sure your search bar is easy to find and use. This will help visitors find the products they’re looking for faster.

Make it easy for visitors to find what they’re looking for on the homepage. Use clear category labels and concise product descriptions to help them find what they need. Additionally, make sure your search bar is easy to find and use. This will help visitors find the products they’re looking for faster.

11. Use High-quality Product Videos

Product videos are a great way to show off your products in action and help persuade visitors to buy them. Make sure your videos are high quality and provide enough information to help people make a decision.

Additionally, add a video player to your homepage so visitors can easily watch them. This will help increase engagement and encourage more people to buy from you.

Use high-quality product videos on your homepage to show off your products in action and persuade visitors to buy them. Make sure your videos are high quality and provide enough information to help people make a decision. Additionally, add a video player to your homepage so visitors can easily watch them. This will help increase engagement and encourage more people to buy from you.

12. Offer Free Shipping on all Orders

One of the best ways to boost conversion rates on your eCommerce homepage is to offer free shipping on all orders. This incentive can be the deciding factor for many shoppers, so make sure it’s prominently displayed on your site.

Additionally, make sure your shipping policy is clearly stated on your website. This will help avoid any confusion or surprises later on.

Offer free shipping on all orders to boost conversion rates on your eCommerce homepage. This incentive can be the deciding factor for many shoppers, so make sure it’s prominently displayed on your site. Additionally, make sure your shipping policy is clearly stated on your website. This will help avoid any confusion or surprises later on.

13. Use Social Proof to Increase Trust

Social proof is a powerful marketing tool that can help increase trust and persuade people to buy from you. Showcase customer testimonials, reviews, and other forms of social proof on your homepage to help shoppers feel more confident about buying from you.

Social media widgets are a great way to connect with potential customers and build trust with them. Feature social media buttons prominently on your homepage, so visitors can easily connect with you on their favorite platforms.

Additionally, use social media widgets to share your latest blog posts and other engaging content. This will help keep visitors engaged with your website and encourage them to buy from you.

Use social media widgets prominently on your homepage to connect with potential customers and build trust with them.

14. Use Urgency and Scarcity to Increase Sales

Urgency and scarcity are two powerful psychological principles that can be used to increase sales on your ecommerce homepage. Use countdown timers to create a sense of urgency, and showcase limited-time offers to create a sense of scarcity.

This will help persuade more visitors to buy from you before the offer expires.

Use urgency and scarcity to increase sales on your ecommerce homepage. Use countdown timers to create a sense of urgency, and showcase limited-time offers to create a sense of scarcity. This will help persuade more visitors to buy from you before the offer expires.

15. Make Sure your Website is Mobile-friendly

More and more people are shopping online using their smartphones and tablets, so it’s important to make sure your website is highly responsive for all devices, especially mobiles. This has an SEO impact and will ensure that all of your visitors have a smooth and enjoyable browsing experience.

mobile users worldwide from 2020 to 2025
Source: Statista

Additionally, use responsive design to optimize your website for all devices. This will help improve your search engine ranking and increase traffic to your site.

Also, ensure that your website loads first. According to Google, “the speed of your website is a key part of the user experience. Faster pages rank better, and load faster on mobile devices.”

Use Google’s PageSpeed Insights tool to check the loading time of your website and make improvements where necessary. In terms of load, fast a reliable, and secure web hosting service can make it happen.

16. Minimize the Number of Steps in the Checkout Process!

The fewer steps there are in the checkout process, the more likely shoppers are to complete a purchase. Keep the checkout process as short and simple as possible by including only essential fields and by using a streamlined design. This will help reduce the chances of shoppers abandoning their purchases midway through the process.

Minimize the number of steps in the checkout process to make it quick and easy for shoppers to purchase items from your site. Include only essential fields and use a streamlined design to make the process simpler and quicker. This will help reduce the chances of shoppers abandoning their purchases midway through the process.

The use of a mini cart is a great idea to simplify the checkout process and provide customers instant ability to add/remove products from the cart. A mini cart is a small shopping cart that appears on the side of the screen, making it easy for shoppers to add items to their purchases. This will help reduce the number of steps in the checkout process and make it easier for shoppers to complete a purchase.

17. Easy Registration and Account-related Information Accessibility

The last piece of the important issue I think is having an easy registration process is important for ecommerce websites. Because it makes it simpler and quicker for shoppers to create an account and start shopping. This will encourage more shoppers to buy from your site since they won’t have to spend time filling out a lengthy registration form.

Include only essential information in the registration form, and make it easy for shoppers to create an account. This will make the registration process quick and simple, and encourage more shoppers to buy from your site.

Shoppers should be able to find their account-related information, payment-related information, and previous orders easily on your ecommerce website. This will help them manage their account and payment information more efficiently, and make it easier for them to track past purchases.

Make sure all of this information is easily accessible on your website, and that it is easy to find. This will help improve the customer experience and encourage more shoppers to buy from your site.

Final Words

I know there are thousands of other articles online about making an ecommerce website with high conversion rates, but these seventeen points will be my main focus. I will also talk about the advantages and disadvantages of each point in a future blog post.

By following these ecommerce best practices, you can create an effective ecommerce homepage design that encourages visitors to browse through your products and buy what they need. Keep these tips in mind as you design your website, and watch your conversion rates soar!

Thanks for reading! We hope this article was helpful. For more information on ecommerce website build, please feel free to contact us at any time. We would be happy to help!

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Manzurul Haque

Manzurul Haque

has contributed in 40 posts
I am a tech enthusiast and explorer, Fulltime Lead Developer and AI, ML specialist. I love to read and write blogs specially about upcoming technological changes and challenges. In my free time, I travel, watch movies, read and spend time with my kid.
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