10 Best Multi Channel Ecommerce Platform with Pros and Cons

09 minutes read
Last updated
April 25, 2022
Best Multi Channel Ecommerce Platform
You might need a multi channel ecommerce platform so that you can sell your product on multiple sales channels. So, here we list down our research on some best multi channel ecommerce platforms to help you to choose the right platform for you.

I understand that it might hear a much bigger operation when you come across the term multi channel eCommerce platform. In the market, there are so many e-commerce websites and solutions available, hence sometimes it feels that they all are generalised eCommerce shops.

In reality, it is not that, you might come across multi channel ecommerce platforms or you might even purchase a product but you don't aware of the fact that the e-commerce solution reached you through multi-channel marketing campaigns. In this article, I will briefly explain to clear the fact and will state the most important points to find a best multi channel ecommerce platform to start pushing your effort in multi-channels.

Multi channel ecommerce software is a perfect solution for businesses looking to expand their reach and be able to sell to customers all over the world. It’s not only the most convenient way for a business to make sales, but it also helps with marketing because companies are able to use social media platforms like Facebook, Twitter, Instagram, and Pinterest to market their products.

Source: ScnSoft

The many benefits of multichannel eCommerce software mean that in just a few years we will see more businesses embracing this platform. Best multichannel eCommerce software allows business to sell their products through multiple sales channels, including online marketplaces, retail stores, and their own websites.

Table of Contents hide

What is multichannel eCommerce?

Best multi channel ecommerce software is a practice that sells goods online through multiple channels. Unlike the traditional multi-channel selling approach that promoted products in catalog stores and brick-and-mortar stores, ecommerce businesses have embraced online marketplaces. Experienced retail stores know that selling through multiple outlets is the most effective way to reach an enormous customer base, thereby helping them stand out within online businesses in major marketplaces that provides professional eCommerce.

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Why selling on multiple channels is a must in 2021?

Simply, selling in several channels allows your small business to grow its potential customer base, resulting in more sales. This is because most customers use online shopping in many channels and use multiple contact points to reach their final point of sale. These multichannel shoppers can be valuable for e-commerce sellers to target because of their high spending on products. Multichannel e-commerce also increases product visibility, increases market awareness, and reduces risk through sales diversification.

Benefits of Using a Multi Channel Ecommerce Platform

benefits of multi channel ecommerce platform

Multi channel ecommerce solutions provide the necessary tools to help businesses manage and automate their sales processes across all of these channels.

  • Increased visibility and reach: By selling through multiple channels, businesses can increase their visibility and reach more potential customers. Traffic growth is tremendously important for eCommerce business and most increased visibility comes from. From a study, it has been seen that only 10% of users get converted into clicking the actual link from search engines. Among the users who actually end up visiting your platform, another study shows that only a handful of visiting users become customers who are actually purchasing products. As you can see it is extremely necessary to increase visibility through a wide variety of channels and increase the potential reach. Using multiple channels it is possible to push the growth marketing for the your ecommerce platform.
  • Improved Customer Experience: Allowing customers to purchase products from multiple channels provides a more seamless customer experience, which can lead to increased loyalty and sales.
  • Greater Flexibility and Control: Multichannel ecommerce software give businesses and online sellers greater flexibility and control over their sales processes, allowing them to manage and automate their sales operations more effectively.
  • Enhanced Efficiency: Automated sales processes can help online business/online sellers become more efficient in their operations, resulting in increased productivity and reduced costs. Online stores starts making more profit this way.
Source: InsiderIntelligence
  • Easier Scalability: Multi channel ecommerce solutions make it easier for businesses to scale up their operations as their sales increase, allowing them to manage and handle a larger volume of transactions.
  • Greater Profitability: By automating their sales processes, businesses can save time and money, which can lead to increased profits.

There are many different multi channel ecommerce solutions available on the market, so it is important to do your research before selecting one. The best ecommerce platform for your business will depend on your specific needs and requirements.

As a business, you may be looking to expand your reach and sell your products through more channels. Or maybe you’re just starting out and want to make sure that you have the best ecommerce solution for selling online.

In any case, multi-channel selling can be a great way to grow your business and increase profits. But it’s not as simple as choosing any platform and starting to sell. You need to carefully consider which platform is best for your needs.

7 Things You Should Look For in a Multi Channel Ecommerce Platform!

multichannel ecommerce platform checklist

System Integration

System integration is the ability to integrate many different ways of selling into one platform. This will allow businesses to sell their products and services on a variety of platforms, which helps with marketing by allowing them to reach more people and making it easy for customers to find what they are looking for.

A lot of companies are already using multiple online sales channels like social media and websites, but having a single ecommerce platform that can be used across multiple channels will help companies take things even further by providing them with an opportunity to earn more money in less time.

Management Automation

The future of multi channel e-commerce is going to be in management automation. By automating tasks, such as updating product information and monitoring inventory, retailers can ensure that their inventory remains healthy and online orders stay on track through modern multichannel inventory management software.

Managing more than one channel means that there are more opportunities for errors to occur. This is a problem when you have to manage multiple channels simultaneously. Automation will help with this issue because it's able to update data on a platform-wide basis, reducing the risk of human error occurring in individual digital sales channels.

Multi channel ecommerce management solutions are also offering tools that make it easier for companies to run their business from anywhere in the world. These tools allow companies to integrate with other software programs that can monitor inventory and sales, which helps reduce the time spent managing these tasks.

Automated Updating

The convenience of multi channel ecommerce software is dependent on the speed and efficiency of automated updating. With all of these different platforms, updated content needs to be delivered to each platform in a timely manner so that customers can find their purchases easily.

In order to make it easier for customers to find their purchases, automated updating will become more common in the future. In this way, it’s easier for businesses to have one update where all of the information is found instead of multiple updates needed for each platform.

Inventory Synchronization

This is a major future trend in multi channel ecommerce. With inventory synchronization, brands with different channels are able to share inventory. For example, if you have a brick-and-mortar store, you will be able to sell your products on your website and on social media without having two separate sets of product listings.

This means that you don’t need to worry about how many items are being sold or what sales the other channels are making. Inventory synchronization can also help reduce returns because there would be no duplicate products being sold by multiple companies online.

Another benefit of inventory synchronization is that it gives more choices for customers who want to shop from multiple retailers. With this feature, they can select which retailer has the best price and provide feedback on their shopping experience with each company. The feedback will then be shared among all companies so they could improve their customer service and make sure that every customer has a positive experience with one of their brands.

Workflow Automation

The automation of multi channel ecommerce solutions has become a hot topic in the industry, and it’s not hard to see why. The ability to automate the process of running an online store is helpful for many reasons. For starters, this allows businesses to run their websites without needing constant attention from employees. Additionally, this provides customers with a smooth experience, reducing the amount of time they spend on a website or shopping cart. Next, businesses save money by using automation tools that help streamline processes and remove human error from the equation. Lastly, automation tools can cut labor costs at retailers by as much as 25% percent.

This is just one example of what will be happening in the future of multi channel ecommerce. There are plenty more developments that will occur in this area soon- so get ahead of them now!

UI Design is Essential

UI design is a crucial component to multi channel ecommerce. With a great interface, users are able to navigate the platform with ease and find what they are looking for quickly. UI designs need to be aesthetically pleasing with clear navigation and easy-to-find features so that customers have a pleasant experience when on the site.

Companies are able to use social media platforms like Facebook, Twitter, Instagram, and Pinterest to market their products

With multi channel ecommerce, companies can advertise on social media platforms like Facebook and Twitter for free! They’re also able to use those platforms as an opportunity for customer engagement. Social media is a great way for brands to interact with current customers or gain new ones by engaging in conversations about their favorite products or service. You can also use social media platforms like Facebook or Twitter as an opportunity for customer reviews which will help you establish credibility among other consumers.

Instant Customer Support

In the future, multi-channel commerce will be more and more important because customers need instant customer support. When a customer goes to your website, they don’t want to have to wait for hours before they can get help.

They want to talk to someone now. This is why multi channel ecommerce has been growing in popularity since it allows companies instant access to customer support.

11 tips for multichannel ecommerce marketing

There are lots of information available regarding the multi channel ecommerce marketing however many of these are sadly ineffective in some cases. Online retailers must enhance their multichannel marketing efforts by implementing innovative marketing strategies. The tips and strategies listed are practical and easy to implement.

Use dynamic retargeting across your channels

Using ecommerce retargeting, a company can display products to customers that have already visited their website. Displaying ads at the end of your page will help reduce the abandonment rate for carts and help increase conversions. You can use Facebook's retargeting system to target customers who have found your pages useful, or you can email the consumer a reminder of their wishlists (or the discount products they've recently seen). Ideally you would want to use retargets on each channel to achieve maximum effects and faster outcomes.

Synergize your marketing and sales across channels

Multichannel e-commerce aims at the promotion or sale of products across multiple channels, but with a twist. You can direct each purchase link of the item to another sales channel, as described below. Usually this approach works quite well; many customers are motivated to buy through one or more marketing mediums than through another one. Additionally, it is a good idea to regularly improve sales offers, and gear marketing resources for customer satisfaction in a manner that reflects customer expectations.

Integrate Facebook ratings and reviews across other channels

Facebook is incredibly hot these days and some think that they're better than testimonials on e-commerce forums or websites. The surprise is that e-commerce businesses do not use Facebook rating on other sales channels — which makes this a great opportunity for you to leverage their influence. Facebook reviews are available in any site, in any company email and in your website content. Although this review is not displayed on any search results, the authenticity still makes this review difficult to ignore.

Contextualize your marketing message for each channel's audience

It’s important for marketers to personalise their communications across multiple mediums and this does not mean that their message will be delivered equally across all media. It is more primarily about delivering targeted advertising messages based on individual customers' preferences, search habits. Skubana offers a comprehensive inventory management solution for large volume merchant customers and therefore contextualizes our offerings for omnichannel marketing strategies.

The Best Multi Channel Ecommerce Platform List For You!

There are many multi channel ecommerce platforms on the market. However, here we list down 10 best multi channel ecommerce solutions for you.

Now that you know what to look for, here is a list of the best multi channel ecommerce platforms-

1. Sellbrite 

sellbrite multi channel ecommerce platform

Meet Sellbrite – the leading multi channel ecommerce platform that makes it easy to list and sell your products on the world’s top marketplaces.

With Sellbrite, you’ll be able to quickly and easily list your products on multiple marketplaces, all from one central platform. Plus, its powerful order and inventory management features will help you keep track of your business and boost your efficiency. 

Sellbrite Core Features

  • Simple intuitive interface
  • Easy integration
  • Simple templates
  • Powerful seller tools & automation
  • Simplify products listing
  • Automatic inventory synchronization

Sellbrite Pricing Model 

Sellbrite came up with four different packages based on customer orders per month. They offer a free package which is great.

  • Forever Free: $0/mo
  • PRO 100: $29/mo
  • PRO 500: $79/mo
  • PRO 2K: $179/mo

Check out the Sellbrite pricing model in detail.

2. ChannelAdvisor 

channel advisor multi channel ecommerce

ChannelAdvisor is the ultimate ecommerce platform for businesses of all sizes. With an intuitive interface and a wide range of features, ChannelAdvisor lets you manage your online sales channels with ease.

From storefronts to marketplaces to social media, ChannelAdvisor gives you the tools you need to grow your business and reach new customers. The platform has also been developed by industry experts and uses advanced technology to help businesses sell their products.

But to create an account on ChannelAdvisor you will need to pay a registration fee, which can be expensive for businesses that generate low revenues and don’t have a lot of money.

However, the overall benefits outweigh the cons of ChannelAdvisor and it’s a great option for any business looking to expand their reach or reach more of their audience.

ChannelAdvisor Core Features

  • Over 20 integrations with other marketing services
  • Powerful enterprise-grade tools
  • Smart synchronization & automation
  • Complete inventory management 
  • Everyday products updated
  • Sophisticated front and backend tools

ChannelAdvisor Pricing Model

Well, ChannelAdvisor doesn’t provide any pricing details. But generally, they charge $1500/mo and a percentage of revenue. In that case, it may be a little bit costly for some business owners. 

In order to learn more about ChannelAdvisor costs contact them.

3. Zentail 

zentail multi channel ecommerce solution

Zentail is a multi channel ecommerce solution that differentiates itself by being able to work on every mobile device. With Zentail, you can easily manage your ecommerce operations across all channels from a single platform.

With robust functionality and intuitive workflows, Zentail makes it easy to list and sell products on marketplaces like Amazon and eBay, as well as your own website. It’s a perfect solution for the business's automation processes like replenishment, distribution, and inventory management. 

Zentail Core Features

  • Automatic product categorization
  • AI PIM Technology
  • Products Data Translation
  • User-friendly interface
  • built-in payment methods
  • variety of plugins

Zentail Pricing Model

Zentail has different packages depending on your revenue or sales. But they didn’t reveal their pricing models in detail. 

  • Starter: $499/mo (first $500k Process)
  • Growth: Contact Sales
  • Amazon Unlimited: Contact Sales
  • Enterprise: Contact Sales

For details about Zentail pricing model contact sales.

4. SellerActive 

selleractive multi channel ecommerce solution

SellerActive is a multi channel ecommerce platform that is perfect for businesses that want to sell to their consumers on different platforms. There are many features of SellerActive, like the ability to create content marketing campaigns and ads on social media, but there are also some drawbacks.

One drawback would be the lack of payment options with this platform. It’s not the best option for companies looking to sell online to a global audience because it only has one payment option-credit card processing.

SellerActive Core Features

  • Automated repricing software
  • Full FBA integration
  • Multichannel inventory syncing
  • Bulk Marketplace listing
  • Seamlessly integration with other software 

SellerActive Pricing Model

SellerActive offers two simple and tailored packages and they offer a 14 day free trial as well.

  • Standard: $79/mo
  • Repricing only: $100/mo

For details about SellerActive pricing model contact sales.

5. Sellware

sellware multi channel ecommerce platform

Sellware is a multi-channel ecommerce platform that allows users to sell products online. Sellware is the world's most user-friendly ecommerce platform, with everything you need to get your sales journey started.

With easy-to-use tools and an extensive database of products, Sellware makes it easy to find and recommend the right products for your customers.

Sellware Core Features

  • Powerful inventory Management
  • Cross channel analytics
  • Webstore integration
  • Order management 
  • API integration
  • Great customer support

Sellware Pricing Model

Sellware offers three pricing models but they don't have any free or trial versions. The basic package starts from $199 per month which is not the cheapest pricing. 

  • Standard: $199/mo
  • Premier: $295/mo
  • Enterprise: $495/mo

For more detail about the Sellware pricing model contact their sales team.

6. BigCommerce

bigcommerce multi channel ecommerce platform

BigCommerce is a leading ecommerce platform that allows businesses to sell products on the internet. It has a lot of features like order management, payments, marketplaces, inventory management and more. One of the most appealing features is its multi-channel capabilities. BigCommerce is a popular platform for multi vendor ecommerce solution as well. This means the company can sell their products through social media platforms like Facebook, Instagram, and Twitter because it allows for easy integration with these platforms.

BigCommerce Core Features

  • Third-party apps integration
  • Channel management
  • Discount management
  • Loyalty program
  • Email marketing
  • Cloud, SaaS & web-based deployment
  • Great customer support

BigCommerce Pricing Model

BigCommerce came up with some affordable and tailored pricing models. 

Standard: $29.95/mo

Plus: $79.95/mo

Pro: $299.95/mo

Enterprise: Contact Sales

For details about BigCommerce solution pricing model contact sales.

7. Brightpearl

brigthpearl multi channel ecommerce

Introducing Brightpearl, the multi channel ecommerce platform that makes it easy for online retailers to manage their inventory, fulfill orders, and market their products. With Brightpearl, you can manage the inventory, customers orders and financials in one place- giving you the power to spend less time on administration, and more time on growing your business.

But that's not all. Brightpearl also provides businesses with insightful data and reports, so you can make informed decisions about your sales and marketing strategies. And with integrations to leading marketplaces and accounting software, Brightpearl is the complete ecommerce solution for businesses of all sizes.

Brightpearl Core Features

  • Real-time forecasting 
  • Great integration system
  • Warehouse management
  • Easy automation
  • Inventory demand planning
  • Ecommerce analytics & BI

Brightpearl Pricing Model

Well, Brightpearl doesn’t offer any fixed pricing models. You have to set your specific requirements and fill up a pricing quote form then they will give you the price of the package you set for your business. 

To get Brightpearl price quote contact sales. 

8. GeekSeller

geekseller multi channel ecommerce solution

GeekSeller is a reliable and easy-to-use multi channel ecommerce platform. With GeekSeller, you can sell your products on multiple online platforms on your own terms. With the powerful tools, you can manage your inventory, orders, and shipping with ease. You can also track your sales and performance with our comprehensive reporting features. Overall, GeekSeller is a platform that's flexible and adaptable to meet your unique needs. 

GeekSeller Core Features

  • Quantity management
  • Automatically adjustments
  • Control the inventory flow
  • Stock alerts & notifications
  • Order Management
  • Shipments tracking
  • Strong & accurate analytics

GeekSeller Pricing Model

GeekSeller also doesn’t provide their pricing models. You have to contact them to get the price quote depending on your specific needs and requirements. But they offer a basic package that starts from $300/mo.

To know more about the GeekSeller pricing model contact the sales team. 

9. Square Online

square online multi channel ecommerce

Square Online is one of the most popular ecommerce platforms because it offers many features that simplify an ecommerce business. The platform gives sellers the ability to create personalized storefronts and manage orders, inventory, and customer service. Because this platform is so successful, there are many competitors trying to replicate its success.

Square Online Core Features

  • Inventory tracking
  • Channel management
  • Credit card processing
  • API integration
  • Customer accounts
  • Conversion tracking

Square Online Pricing Model

Square Online offers four affordable and tailored pricing models. Depending on your needs, requirements, and business size you can choose one of them or can switch from one package to another whenever you need. They also offer a free version as well. 

  • Free: $0
  • Professional: $12/mo
  • Performance: $26/mo
  • Premium: $72/mo

Check out Square Online pricing models in detail. 


godatafeed multi channel ecommerce platform

GODATAFEED is a powerful and easy-to-use platform that makes it simple to manage your inventory, connect with customers, and boost sales. Plus, its features give you the flexibility to sell across multiple channels– including social media, marketplaces, and your own website. 

GODATAFEED Core Features

  • Channel templates
  • Control catalog output
  • Powerful inventory management 
  • Turnkey integrations
  • Automation in distribution 

GODATAFEED Pricing Model

Well, GODATAFEED offers four affordable & tailored pricing models and they also offer a free trial as well. 

  • Lite: $39/mo
  • PRO: $99/mo
  • PREMIUM: $299/mo
  • MANAGED: Contact Sales

Check out GODATAFEED pricing models in detail.

Choose the Platform that is Right For You!

As you can see, there are many things to consider before choosing a multi channel ecommerce software. By taking the time to evaluate your needs and preferences, you can be sure that you choose the right platform for your business.

There are many factors to consider when making this decision, such as system integration, management automation, automated updating etc. Take your time and weigh all of your options before choosing an ecommerce solution. I hope this article help you at least a little to find your best multi channel enterprise ecommerce solution.

Have any questions? Feel free to contact us – we’re happy to help!

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