Growth Hacking Guide 2022 - How Growth Marketing Can Drive Business Growth Faster

10 minutes read
Last updated
May 7, 2022
Growth Hacking
Growth marketing is a great way to drive business growth because it allows you to test different methods for rapid growth increase. If you are looking for a way to drive business growth, growth marketing is a great option. It is a data-driven approach that is focused on driving sustainable growth for a business.

The term “growth hacking” has become increasingly popular in recent years, especially among startups. But what exactly is growth hacking methodology, and how can it help your business to drive business growth?

As we all know, growth is a process. It’s the process of getting a company to grow, and it takes more than simply starting and running a company. To bring your business to its next level, you need to manage your growth process and drive it out faster.

This is why growth marketing is so important. You need to find ways to automate things, (like marketing), go digital (to learn learned), and get more users ( through front-end development ).  All of which will help you manage your business faster and make it successful with a high conversion rate.

Table of Contents show

What is Growth Hacking?

explain growth hacking

Growth marketing is a term used to describe a specific type of marketing that is focused on growth opportunities. A growth marketer typically involves using creative and outside-the-box thinking to achieve rapid growth in a short period.

This can be done through various means, such as virality, user acquisition & engagement. In essence, it is all about finding creative and innovative ways to rapidly grow a business by leveraging limited resources.

This could involve anything from running viral marketing campaigns to creating simple but effective customer acquisition channels to testing different pricing models or conversion rate optimization.

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Tell me the Difference Between Growth Hacking and Marketing?

Is growth hacking really purely ‘marketing-doing? There's an oddly large difference. It's worth noting that a growth marketer does a very different job from traditional marketers in terms of becoming a leading company from small businesses.

Generally speaking, many businesses apply growth marketing in this way as an easy way to get rid of all the 'hacking growth' references.

If you're looking for a more all-encompassing answer- Growth hacking is a term often used to describe the process of rapidly accelerating the growth of a company or product through the use of unconventional marketing techniques. While there is some overlap, both these are not the same thing.

There are some differentiations between growth hackers & traditional marketers-

The Future of Internet Marketing for Businesses

Growth hacking offers some interesting perspectives on the future of web-based firms. The product team often had barriers to acquiring users of the product. Those who code create things that marketing pushes. It worked once upon a time. Now the developers of the product must learn the API and their developers must consider their customer experience as well. World collides. cross-pollination seems logical.

Why does growth need to exist in all areas of the business?

Growth is essential for businesses to survive and thrive. Without growth, businesses would stagnate and eventually die. Growth allows businesses to expand their operations, hire new staff, and develop new products and services. Additionally, growth provides businesses with the capital they need to invest in new technologies & processes.

There are many different ways to measure growth. The most common metric is sales growth, which simply measures the increase in revenue generated by a business over time. However, other important measures of growth include profitability, market share, employee count, and customer satisfaction. Growth is essential for businesses to stay competitive and relevant in their industries. Additionally, growth can help businesses attract new customers, partners, and investors. This makes business owners aim to keep sustainable growth in all areas of business.

Some Common Growth Hacking Options

growth hacking options

Some different tactics can be used in growth experiments, and the best way to find what works for your business is to experiment and test different approaches. Some common growth hacks tactics are as follows-

  • Developing a Strong Social Media Presence: A strong social media presence can be a powerful tool for driving growth. By creating engaging content and using effective marketing techniques, you can reach a large number of people and grow your audience rapidly.
  • Running Viral Marketing Campaigns: A well-executed viral marketing campaign can be extremely effective in driving growth. By creating compelling content that encourages people to share it with their friends, you can achieve rapid exposure and growth.
  • Creating Effective Customer Acquisition Channels: One of the most important aspects of growth hacking is finding effective ways to acquire new customers. By creating simple but effective customer acquisition channels, you can attract large numbers of new users quickly and efficiently.
  • Optimizing Conversion Rates: A high conversion rate is essential for any business looking to achieve rapid growth. By optimizing your website and marketing materials to encourage people to take action, you can dramatically increase your conversion rate and drive growth.
  • Testing Different Pricing Models: Another effective way to drive growth is through experimentation with different pricing models. By testing different price points and seeing what works best, you can find a pricing model that maximizes revenue and drives growth.
  • Creating Compelling Content or Blog Posts: One of the most effective ways to attract new customers and drive growth is by creating compelling content or blog posts that are interesting and helpful. By providing valuable information and insights, you can attract a large number of readers and grow your audience rapidly.
  • Running Targeted Marketing Campaigns: By targeting specific demographics or interests, you can create highly effective marketing campaigns that reach the right people and drive growth.
  • Offering Incentives or Discounts: Offering incentives or discounts can be a powerful way to encourage people to try your product or service. By giving people a reason to take action, you can increase conversion rates and drive growth.
  • Utilizing Guerrilla Marketing Tactics: Guerilla marketing tactics can be a powerful way to attract attention and drive growth. By using creative and innovative methods, you can generate a lot of buzz and exposure for your business.
  • Optimizing your website for search engine visibility & increasing site visitors: A high ranking on search engines can be a powerful way to drive traffic to your website and increase growth. By optimizing your website from design to fast load, SEO to content that is good for search engine visibility, you can attract more visitors and grow your business rapidly.
  • Building strategic partnerships to increase conversion rate: Building strategic partnerships with other businesses can be a powerful way to increase conversion rates and drive growth. By collaborating with other businesses that share your target market, you can create a powerful alliance that drives growth for both parties.

The goal of the growth hacking process is to achieve sustainable and rapid growth lead for a business by focusing on creative and innovative ways to reach new customers to build a strong company customer base.

Signs and Skills of a Growth Hacker

As a growth hacker, it is necessary that you be flexible, so that you can be as independent as possible. In all cases, it's necessary to be familiar with all the basic concepts for the execution of most of the major projects within the company.

It takes knowledge of how customers interact, and technical skills to analyze data in order to find the root of applying low-cost strategies & solve other problems. The next thing is the creative process that will help to solve the problem. Eventually, Growthhacker needs technical skills.

A Growth Marketer Should Have Growth Hacking Mindset

Tell me the definition of growth hacks and why are these techniques useful? Growth hackers set a goal above their means; growth is their primary goal; which channels, techniques, or instruments will be used to achieve these results have secondary effects on companies' growth.

seven mindsets
Seven Mindsets

A growth hacking mindset means the characteristics of growth hackers like how they make the strategies to get the maximum result.

Here are some key points that determine the mindset-

  1. Having a customer-centric focus: Most startups are product-focused, but a growth hacker is customer-focused. They always think about how they can better serve their customers and make their experience more enjoyable.
  2. Focusing on user acquisition: Growth hackers know that the only way to grow a business is to acquire more users. They focus on strategies that will help them attract more customers and grow an active users base.
  3. Experimenting and taking risks: Growth hackers always experiment with new ideas and try new things. They know that you can’t achieve success if you don’t take risks.
  4. Being data-driven: Growth hackers always rely on data to make decisions. They use data to track their progress and determine what strategies are working and which ones aren’t.
  5. Thinking outside the box: A growth hacker is always looking for new ways to grow their business. They think outside the box and come up with creative solutions to problems.
  6. Being resourceful: A growth hacker is resourceful and knows how to get the most out of their resources. They are always looking for ways to optimize their efforts and get the most bang for their buck.
  7. Having a can-do attitude: A growth hacker is always positive and upbeat, even in the face of adversity. They know that the only way to achieve success is to have a can-do attitude and never give up.
  8. Being relentless: A growth hacker is relentless and never gives up. They know that success doesn’t come easy and they are willing to work hard to achieve their goals.
  9. Having a sense of urgency: A growth hacker has a sense of urgency and knows that time is of the essence. They know that the sooner they start growing their business, the better.
  10. Being passionate: A growth hacker is passionate about their work and is always striving for excellence. They are excited about their company and the potential for growth.

So, what do you think? Do you have the qualities of a growth hacker? If so, what are you doing to grow your business?

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The skills and mindset of a growth hacker can be extremely valuable for any business.

However, it’s important to note that not all businesses will benefit from this approach. To succeed you need to have a product or service that can be easily marketed and that has a wide appeal. Additionally, you need to be willing to experimentation processes and try new things, as well as have the resources in place to support scalable growth.

If you think you have the potential growth opportunities for your business, then it’s time to start experimenting and testing different tactics. Remember, the goal is to find what works best for your particular business so that you can achieve sustainable and rapid growth.

Practical Examples of What Growth Hacking Can Achieve

Some of the most successful growth hacking examples have been executed by companies like Facebook, Twitter, and LinkedIn. By applying a customer data-driven approach to their marketing efforts. They were able to achieve high leverage growth. If you’re looking to start growing your own business.

The first step is to build a growth team of marketers who are willing to think outside the box and experiment with new ideas. Once you have your couple of growth teams in place, you can start brainstorming growth ideas and testing them out.

One of the most important things to remember when trying to hack growth doesn't mean all experiments will be successful. Most of them will probably fail. The key is to learn from your failures and keep iterating until you find a growth strategy that works for your business.

If you’re looking for some inspiration, here are a few of the most famous growth hacking examples of all time-

1. Facebook’s News Feed

facebook growth rate
Source: Statista

In the early stages of Facebook, it was a simple directory of profiles. There wasn’t much to do on the site besides view other people’s profiles and add them as friends. But then Facebook introduced the News Feed, which gave users a constantly updated stream of information about their friends and what they were up to.

The News Feed was a game-changer for Facebook. This particular feature helps to gain insights of the users & made the site much more engaging and addictive. From this groundbreaking feature addition, new users have come, raise the number of active customers, manage to minimize customer acquisition costs & ultimately this growth leads facebook one of the most popular companies in the world.

2. Twitter’s Follower Model

Twitter follower model is one of the most popular examples of growth hacks.

twitter user growth
Source: Statista

When Twitter first launched, it was primarily used by tech early adopters and the media. But then Twitter introduced its follower model. This change allowed users to follow other users which helps to see their updates on their timelines and ultimately Twitter started to gain new users.

This was a major shift for Twitter, and it quickly opened up the platform to a much broader audience. The follower model also made Twitter much more engaging, since users now had a reason to check the site regularly to see what their friends were up to.

3. LinkedIn’s InMail Feature

LinkedIn is a platform that’s all about networking, and its InMail feature is a key part of that. InMail allows users to send messages directly to other users, even if they’re not connected on LinkedIn. This was a major innovation for LinkedIn, and it quickly became one of the most popular features of LinkedIn.

InMail made LinkedIn much more useful for users who were looking to make business connections, and it ultimately led to higher levels of engagement and growth for the platform.

4. Airbnb’s Craigslist Integration 

history of airbnb
Source: Adioma

When comes to talking about some famous growth hacking examples no one won't miss out on the starting history of Airbnb.

When Airbnb first launched, it was a small business with a handful of listings & their company was run in a startup culture. But then the company integrated with CraigsList, which gave it a huge boost in visibility and traffic.

This was a key growth hack for Airbnb, and it helped them attract more new users and scale their business.

5. Pinterest’s “Pin It” Button

Pinterest is a visual bookmarking site that allows users to save and share images. When the site first launched, it was a relatively small player in the social media space. But then Pinterest introduced the “Pin It” button, which made it easy for users to share images from other websites on Pinterest.

This was a major growth hack for Pinterest, and it helped the site attract a wider audience and achieve explosive user growth.

Growth hacking is all about thinking outside the box and experimenting.

The integration was so successful that it ultimately led to Airbnb becoming one of the most popular travel booking sites in the world. And it all started with a simple growth hack.

These are just a few examples of successful growth hacking campaigns. As you can see, all of these companies achieved significant user growth by thinking outside the box and experimenting with new ideas. If you want to achieve similar success with your own business, you need to be willing to do the same.

So go out there and start experimenting. Try new things, and don’t be afraid to fail. With a little luck, you just might stumble upon the next big growth hack.

How Growth Hacking Works?

The growth hacking process is all about applying creative and innovative methods to achieve rapid user growth. It’s a bit different than traditional marketing, which tends to be more focused on acquiring new customers.

Growth hackers are more interested in finding ways to get existing users to engage more with your product or service. And they often use unconventional methods to achieve this goal.

Growth Hacking Framework

The best way for growth is to experiment. The challenge here is finding the time for this in the correct order, especially if it's new and there are many other projects in hand. It may be beneficial for a team to develop a framework that will help them write up their ideas and prioritize experimentation.

Repurpose Blog Content

Blogs should be accompanied by supplementary content and are not edited by a reader. These can be transformative. Many of you might already know that video marketing has been very successful and has helped boost sales. Tell me the point and the purpose of this video?

Is it possible for me to have my own blog? You could use them as short video recaps or even podcasts and provide your audiences with a new method of learning from you. Having multiple channels is also useful. While a blog post is generally good at generating organic traffic when properly written, videos have a higher potential on social media.

Start With Scientific Methods

Oh yeah. This will be returned to week one in every science class that you have been in. Apparently, you can actually use the basic education information in life. The science of experimentation is fundamental to the development of experiments and to following the method of science. Create a system where brainstorming can be done and how the results are evaluated.

If you want to experiment with growth, it's no easy job to build this process. Balfour believes a more efficient procedure must be: It doesn't mean you can simply say science is how we do things.

Share and Systematize Your Learnings

When completing a test in your own home environment, share your findings in a shared forum with your colleagues. Shared internal information can promote transparency as well as create feedback that may assist in your experimentation. At HubSpot, a website uses a wiki that posts experiments and other internal information.

I like that it keeps all the people informed as well as receiving feedback from other people who may be interested in knowing the results. It is also possible to keep a record of the results of your research to help you easily find them.

Connect with Industry Experts

Do you have writing difficulties? No worries – leave the other expert to do the work. We love a great round of websites, Instagrams to follow, and quotes that you'll find useful. Is it true?

Try talking to industry experts by email or addressing common industry questions you have. Afterward, gather the responses for an online posting. We strongly urge transparency on how you use these statements.

Make sure to attribute the quote correctly to someone who has the source code and ensure the user knows that the individual's name is on your site.

Always Have a Goal in Mind

Once you know what your goal is, the following steps will be taken: In fact, the objectives of any experiment cannot be simply growth and growth alone cannot be quantified. Each experiment should have a testable result, start small. Let's break it down into some examples.

While increasing revenues is an admirable goal, it doesn't have any real actionable value without breaking the problem down into actionable experiments. The ability to use measurable metrics to increase your conversion rates is key.

Encourage Brainstorming and Hypotheses

brainstorming

Building an experimentation culture in a team requires constant thinking. It's important to develop a method to monitor these brainstorming events. When you have a spreadsheet in your office that you use to create internal documentation, you should always have room to brainstorm.

Nevertheless, there'll never ever be an easy way to dump ideas into some documents. Instead, it will take time to ask your staff to take those ideas from brainstorming and create real hypotheses using the evidence collected.

"Crowdsource" From Your Team

Some good blogs address questions posed by many but answered only a few. It is your job to understand these issues and to answer them. Create your own Google Form that your colleagues may send in sales, or in other departments- and ask them to answer all of their major problems and answers.

Use it to create blogs or, if your fellow blogger feels a good fit, use interviews as the best tool for her insight into the subject.

Test Your Conversion Points

Lead. I'm glad! What are their origins and why? You can also use an exit-intent popup on your website when you have a lot of lead data that has not been converted.

It's an important lead capture tool that can be used in HubSpot's free software. Obviously, this pop-up should be nonintrusive. Google penalizes sites that have intrusive mobile interstitial content.

Build Social Sharing Links Directly into the Content

social media engagement rate
Source: Statista

How does social networking help people learn more about your company? Consider adding buttons such as 'tweet the button' directly to your web page. It is easy to share something even without leaving the page.

Very efficient for a single-line quote or statistic. This brief clipping is incredibly useful to share since Twitter can only contain 140 characters.

Always Analyze Your Experiments

The experiment will take you some time to analyze and document the results before you can use it in practice. But learning isn't so straightforward when you compare the hypothesis. In other words, building a culture for experimentation is more than just the answer to one experiment. Instead, true analytical results come in the form of analyzing results.

Find a way to Prioritize what Comes First

Once you enable brainstorming within the team you can find yourself developing more ideas. That's no good thing. If you do more tests you will grow your knowledge. Obviously, you have to determine what experiment you are going to invest resources in. However, in our case, HubSpot often uses the PIE technique "Priority, Importance, Ease."

Embed Live Videos

Source: Statista

Do people want live videos? Embedded. It can also be embedded on an internet website which gives users an easier place for them to check the show, but maybe they didn't register. Many such sites are easily shared via social networking - that's why a video like YouTube Live is so valuable.

Build on what Others Have Done Before You

How do I start building a scalable, reliable, repeatable growth system? Usually, a document is used as a starting point for building on it. Build a list such as "contains 24 Growth Hacking Tips for using content without an enormous investment".

Take Time to Design & Implement Effective Experiments

Now it's time to implement some experimentation and get the fun out of it. Take the time to think through your experiments and see if they convert; you can also analyze your social media ads.

Take Advantage of Your Most Profitable Offer

If you can track your lead generation from the start you can identify the best converting offers and split them up into several segments. Alternatively, you might expand the sections for longer blog posts- including a CTA at the bottom.

How to Create a Good Growth Hacking Strategies?

growth hacking strategy

To grow your company using growth hacking, you will need to employ many strategies and tactics that are designed to generate rapid growth. Some of the most effective growth hacking techniques include-

Identifying and Targeting Your Company’s key Growth Indicators

The first step to successful growth hacking is to identify which metrics are most important to your company’s growth. Once you have a good understanding of which indicators will have the biggest impact on your business, you can start to focus your efforts on driving these numbers.

Developing Creative Marketing Campaigns

A big part of growth hacking is coming up with creative marketing campaigns that will generate buzz and get people talking about your company. Word-of-mouth is still one of the most powerful marketing tools available, so it’s important to find ways to get people talking about your business.

Creating Compelling Content

To attract attention and drive traffic to your website or blog, you need to create content that is interesting and compelling. This content should be shareable so that it can spread virally and reach a larger audience.

Leveraging Social Media

Social media is a powerful tool that can be used for growth hacking purposes. Whether it's your local or online shop creating compelling content and making use of effective marketing strategies, you can drive a significant amount of traffic to your website or blog via social media.

Analyzing Data & Making Changes

experiments analysistesting

To effectively growth hack your company, you need to constantly analyze data and make changes based on what you see. By monitoring your company’s key indicators, you can quickly identify areas that need improvement. Then, you can test different strategies and tactics to see what works best.

By employing these techniques, you can generate rapid growth for your company. However, it’s important to note that the growth hacking process is not a one-time solution; it’s an ongoing process that should be constantly tweaked and improved over time. If you want to keep your company growing, you need to keep the same practices.

Growth Hacking Acquisition

Sean is probably credited with developing the growth hacking concept. However, Eric Ries contributed to attracting the crowd. Before Eric wrote The Lean Startup, the software community had some of the earliest and most influential knowledge about growing hacks.

Eric paved the way by formalizing its application for companies of every kind, from small to large. The book deals with the three engines of the development of economies. They represent the best ways a business can scale customer acquisition. Obviously, you can't do them all together at once.

Sticky Growth Hacking

Facebook has a virality feature integrated into the Facebook system. They pursued user growth exactly oppositely. Instead of putting people at risk, the group did the opposite. Facebook initially targeted Ivy League schools. It is necessary to have your own email address to have access there.

From then on the business gradually began expanding in other high schools. It limited supply and fuelled demand. Facebook grew viral and more people added friends. But the system is very sticky. There really isn't much more comparable. The average Facebook user can spend a few hours a day.

Software is often characterized by a violent, sticky business. In other countries, they are rare. The problem is many others do not benefit as strongly in the online market. Hardware brands like Nespresso can no longer be viral - or grow - just by creating sticky products. What is the most profitable way to expand a company?

There are ad campaigns. Groupon followed the same approach when it went public with paid growth. It sells commodities or services. It had to be done so quickly that competitors could increase their sizes quickly and get into the couponing industry.

Activation Through Growth Hacking

How can we increase our conversion rates? The process is very easy and quick. You just need to delete the forms on the opt-in pages of the website. The only form I had left on my signup page helped my sales by 26%. Let’s go. It's really not easy. But nope. You just made the opt-in process very simple.

Free conversion is useless. It is a paying customer. I'm sure there are other examples. Asking someone to use credit cards when signing up creates friction. It's unclear why they don't need you right now. Eliminating such conditions would be incredibly convenient.

Retention Through Growth Hacking

We're doing an intensive dive into the churn. This is our view of how the business operates and how the business is affected. What are your thoughts on that topic? It's a very good strategy to re-engage your existing customer base. Those repeat customers have higher conversion rates and spend more money.

Everything you see is similar. A repeat client has the highest potential for purchasing. The most loyal customers pay more. Is this really the issue? Most people are correct in this situation. Their budgets are mainly used not to retain old customers, but to seek new ones.

How a Start-up Businesses can Start Growth Hacking?

It is a process of rapid experimentation across all aspects of a business to find the most efficient way to grow. This could involve anything from changing the way you acquire new customers, to tweaking your product offering, and improving your marketing strategy.

The key thing to remember is that it is all about achieving sustainable growth. This means that any tactics used should be carefully tested and monitored so that they can be tweaked or abandoned if they are not working as intended. There are a few key things that all businesses need to do to growth-hack effectively.

growth hacking strategy for startup
Source: Neil Patel

Firstly, you need to clearly understand your target market and what motivates them. Secondly, you need to be prepared to experiment with different tactics and strategies with the target group of audiences to find what works best for your business. Finally, you need to be able to track and measure your progress so that you can see which tactics are having the biggest impact.

If you think that the tactics could be beneficial for your business, then there are a few things you can do to get started.

Firstly, take a look at your existing marketing and sales processes and see if there are any areas where you could be more efficient. Secondly, try out some new tactics and see how they impact your business. And finally, make sure you are tracking your progress so that you can fine-tune your approach as needed.

It can be a great way to boost your business, but it is important to remember that it should only be one part of your overall marketing strategy. So make sure you consider all of your options before making any decisions.

Get a Business that can Grow Quickly!

Businesses that can grow quickly are those that have a solid business model and execution plan. They also have a product or service that is in high demand and has large market potential.

Furthermore, these businesses have a team of passionate and dedicated individuals who are willing to put in the hard work to make the business successful. Finally, they also have the financial resources to support their growth.

Some examples of businesses that have been able to grow quickly are Google, Facebook, and Amazon. These companies all had a groundbreaking product or service that was in high demand. They also had a team of passionate individuals who were willing to work hard to make the business successful. Furthermore, they had the financial resources to support their growth.

If you are looking to start a business that can grow quickly, it is important to make sure that you have a solid business model and execution plan. It is also important to have a product or service that is in high demand and has large market potential.

Furthermore, you will need to have a team of passionate and dedicated individuals who are willing to put in the hard work to make the business successful. Finally, you will need to have the financial resources to support.

For Successful Growth Hacking, Make Sure You Create a Product People Actually want

product market fit

You're probably thinking that's a simple thing? Back then, a product can be good, but it can't be marketed well. In the past, Coca-Cola released numerous soft drinks including Sprite and Fanta. They tasted much less like Coke. How many have you seen this cola soda that was invented?

But their massive advertising paved the way for their popularity, and now they litter the shelves with groceries alongside Coke themselves. It is harder than expected to do this today as news is spreading so rapidly. It is not uncommon for a consumer to have a product whose design is poor.

Growth Hack by Putting out free Content if You Don't Have an Idea

You can start your own ideas without a charge. Create a blog or YouTube videos channel and create content for a niche you wish to expand. You can share this article on Facebook or Twitter. It is an easy way of knowing what one likes or hates. It's an amazing way to receive feedback about your idea.

In fact, if your emails contain information that will be collected you can build an audience of eager customers that will never wait for the actual launch. It is possible you can get a book to give away, make an online test, and create a series of emails or cool videos.

Two Growth Hacking Steps to Ensure Your Product Hits the Target

Tell me the best way to do things. Start with questions and answers and develop products for an amazing customer base. It worked on Crazy Egg. Some customers question our service or the way our business operates based on our business model.

They say they spend so much advertising money but can't tell what their behavior is, where they click or what they like. So we delved deeper and began to think if it could solve the issue. We never created an idea that we thought was good for us. Once your concept has been developed, get feedback from people.

Validate Your Idea so it doesn't Completely Fall Flat

The key to creating the perfect product is validation, and it's important to validate. How can people see what you created? Get their money. The idea of creating a web app that aims at showing people the best tea spots in town would be worth $1000 if a friend offered $20 (or $50) to 20 friends.

And, you’re totally confident-You could feel counter-intuitive if you asked for money before you purchased any of the products. You pay in advance for everything – movies, tickets, concerts, events, and fitness memberships.

Improve Your Product Continuously
data analysis

It has to be iterative. What are the reasons? Startups often have a few years to make their business profitable with a million users. Probably because their products weren't very expensive or because they did not have enough customers. Anomalies such as Birchbox are essentially anomalies.

It is a surprise that 47% of businesses focus primarily on getting new customers, but only 19% on retention. Nevertheless, studies indicate it's easier for customers to reach their desired audience than before.

Find Ways to Grow Your Business!

There are lots of ways to grow your company. You can start by finding new markets or customers, or introducing new products or services. You can also look at ways to improve your processes and systems or invest in training and development for your staff. At the same time, you can invest some more to make your product-market fit. Whatever route you decide to take, there are plenty of resources out there to help you along the way.

One of the best ways to grow your company is to start by identifying new markets or customers. If you can identify a group of people who are interested in what you have to offer, you can start to reach out and cultivate those relationships. There are lots of ways to go about this, from online research to attending trade shows and networking events.

Once you've identified a potential market, you can start to think about how to reach them. This might involve creating targeted marketing materials or reaching out through social media and other online channels.

way to grow business

If you're looking for ways to introduce new products or services, it's important to first consider what your customers need and want. What problems are they trying to solve? What are their pain points?

Once you have a good understanding of what your customers are looking for, you can start to develop new offerings that address those needs. It's also important to make sure that your new products or services are priced competitively and offer value for money.

Investing in training and development for your staff can also be a great way to grow your company. By providing your employees with the skills they need to be successful, you'll help them be more productive and efficient. This can in turn lead to increased sales and profitability for your business. There are lots of different ways to provide training, from online courses to in-person workshops.

Whatever route you decide to take, there are plenty of resources available to help you grow your company. There are online courses, books, and articles on all the topics mentioned above. There are also lots of consultants and experts who can provide guidance and advice.

The most important thing is to get started and take action. By taking small steps and making consistent progress, you'll be well on your way to achieving your growth goals.

Get a Digital Better For Your Business!

The internet has drastically changed the way businesses operate. In the past, businesses would have to rely on traditional marketing methods to reach their target audience. However, with the advent of digital marketing, businesses now have a more effective and efficient way to reach their target market.

importance of digital marketing in growth hacking

Online marketing is a form of marketing that uses electronic devices such as computers, tablets, smartphones, and the internet to reach potential customers. It encompasses a wide range of marketing activities, including email marketing, social media marketing, content marketing, pay-per-click advertising, SEO or search engines marketing etc.

Digital marketing is now an important part of any business’s marketing strategy. By using online marketing techniques, businesses can reach a larger audience more effectively and efficiently. Additionally, marketing automation allows businesses to track and measure the results of their marketing campaigns, which is essential for making informed decisions about future marketing efforts.

If you’re not using digital platforms to promote your business, you’re missing out on a great opportunity to reach your target market. If you’re not sure where to start, we can help. We’re a digital marketing agency that specializes in helping businesses reach their target market through effective online marketing campaigns. Contact us today to learn more about how we can help you take your business to the next level.

Don't Target Everyone with Growth Hacking

How can Airbnb target customers? All of the travelers came here. You can see their first three clients – those that rent their Air mattresses. It included a Native 30-year-old, a Boston 35-year-old woman, and Utah's 46-year-old father. What are these intersections? Tell me about the connection between them and their family? Tell me about their relationship? Every new innovative product will have a lifecycle. For most consumers, your product must first be successful through innovation and early adopters.

How do I Target the Small Minority of People who Get the Most out of my Product?

You have to set up your customers' profiles. Think about everything in the product. You can do that. Tell me the best way for me to maximize my benefits? Gives some details. Give the most accurate description of a person you know in person. If Dropbox was telling you the ideal initial customer, it's likely that a 22-year-old white man who lives and works in San Francisco would tell you something like this. Tell me the depth of the detail. So it is important that in the beginning your business is geared to these particular individuals.

How to Drive Your Business Out Faster?

drive your business out faster

Are you looking to drive your business out faster? If so, there are a few things you can do to make it happen. Here are four tips to help you get started-

1. Go Viral with Growth Hacking

We need big guns. But going viral doesn't mean you should target everybody. The next step will be taping into larger systems and a larger user base and using a range of products to effectively penetrate the majority of the marketplaces. Your goal is to continue to target your ideal customers and expand to the platform where everyone is present.

Dropbox has ruined the experience with viral referrals. When the referral program started earning rewards, they went beyond their limits and gave up. It's one of the biggest differences from Dropbox.

2. Focus On Your Niche

When you try to be everything to everyone, you end up being nothing to anyone. It's important to focus on your niche and build your business around that. By doing so, you'll be able to better serve your target market and stand out from the competition.

3. Build a Strong Team

You can't do everything yourself. If you want to drive your business out faster, you need to build a strong team of people who can help you. Choose individuals who are skilled in different areas and who complement your strengths and weaknesses.

4. Delegate and Automate

To be successful, you need to learn how to delegate and automate tasks. This will free up your time so that you can focus on more important things, like growing your business.

5. Focus on Marketing

If you want to drive your business out faster, you need to focus on marketing. This includes both online and offline marketing efforts. Make sure you're using the right strategies to reach your target market and get them interested in what you have to offer.

By following these four tips, you can start driving your business out faster. Just remember to focus on your niche, build a strong team, delegate and automate tasks, and focus on marketing. Do these things and you'll be well on your way to success.

6. Automated Things You Can Do Growth Hacking

Growth hacking is the process of solving problems that don’t have a standard answer. It’s the art of growth management, and it means taking advantage of opportunities and managing growth. There are many things you can do to grow your business, but one of the most important things to do is grow its content. If you’re looking to grow your business, growth hacking is a key part of your strategy.

There are some automated things you can do to help with growth hacking. One is to set up Google Analytics and track your website traffic. This will give you insights into where your visitors are coming from and what pages they are most interested in. You can then use this information to adjust your marketing strategy accordingly.

Another automated tool you can use is a marketing automation platform. This will assist you to automate tasks like email promotion, social media campaigns, and lead era. This could spare you a part of the time and permit you to center on other perspectives of your business.

Finally, consider using a tool like BuzzSumo to track the most popular content in your industry. This can give you ideas for content that you can create to attract more attention to your website or blog.

By using these automated tools, you can save a lot of time and effort while still being able to effectively grow your business.

7. Create a Smooth Exit Process For the Customers

There are a few key things you can do to get users out of your company.

1. Set up an exit process: This should include finalizing all paperwork, returning company property, and scheduling a last day of work

2. Notify relevant people: Let your team members, managers, and anyone

else who needs to know that the user is leaving.

3. Make sure the user has everything they need: Before they leave, make sure they have any information or resources they need to transition successfully

4. Stay positive and professional: Even if the situation isn't ideal, try to maintain a positive attitude and keep things as professional as possible.

5. Be understanding and accommodating: sometimes things come up that are out of our control, so try to be understanding if there are any delays or issues during the exit process.

By following these steps, you can make sure that both the company and the user are prepared for the transition and that everything goes as smoothly as possible.

How to Recognize one as a Growth Hacker For Your Business?

The term hacker contains many different definitions and connotations relating to growth hackers.

Software Hacker

Hacker often refers essentially to software engineers, but although growth hackers are not necessarily programmers they use technology to achieve some of their objectives. Growing hackers will use software and databases to grow a new venture. Growth hackers can often work as programmers, but this does not require this.

Nonetheless, growing hackers must understand technology very thoroughly for success. Growth-hacking programmers must also know to program so that a team can help other people who write code.

Illegal Hacker

Hacker also describes gaining access to an information network. They can't take place without permission. Growth hackers do nothing illegal but they push the limits that are expected. Often thought of as zero-day hacks, a method of creating a vulnerability when they can be exploited by anyone.

The time to know about the security gaps is presently zero. Similar growth hacks may also exploit such exploitation.

Ingenious Hacker

The term "hacker" refers mainly to someone with innate intelligence. They will use everything that can be found in order to come up with the best solutions they can. Among these is “life hacker“. The growth hacking mindset has a similar approach because the company must become ingenious for its growth.

Generally, the path towards growth doesn't seem so obvious and requires great creativity.

The profile of a Growth Hacker

profile of a growth hacker

As growth hacking becomes popular, and jobs start opening up, people interested in the idea will wonder if they are capable of being growth hackers. In all careers, certain kinds of people can flourish in different ways but we need to disprove some myths before we get into it.

Analytics Shift the Focus of Growth Hackers

In case your system tracks your business activities it can change your focus unexpectedly. You can not imagine spending more money to create referrals. Those may be useless features you just used on your product to see if it'd be good. After digging into the data, it becomes clear that 20% of all new users are coming from that loop, and they are more valuable to the user's lifetimes.

It is possible to increase productivity in loops by changing staff focus for a couple of weeks and then focusing on this feature. Analytic tools are an effective way of identifying to-dos for a specific task.

Analytics Keep Growth Hackers Honest

Marketing has always been an emotional environment. How much money was spent on Times Square billboards? We know what that looks like. The world is changing. So you can't tell if your idea or your personality is powerful in a meeting. Analytical tools like google analytics reveal your amazingness and your daftness periods.

Dan McGinley is a principal engineer on Etsy. He shares an impressive tale of the "infinite scrolls" fissures which summarises all these issues well. After creating an infinite scroll in six months of Etsy products, it has finally been released. Naturally, it had to come first.

Analytics Make Success Repeatable

When we do nothing with data analytics, our results won't be replicated in inefficiency. It doesn't matter what you know about Q3 and Q4 as a whole, because it has higher earnings per share. How do you rate IQ4? How many users have joined the site and how do they convert them into paying customers?

Has this feature become available after the redesign? How does AdWord Rank improve search rankings and increase revenue? When you have an idea of how it is going to impact your career, repeat the steps you are putting forward to achieve your goals.

You Have to be Unethical to be a Growth Hacker

When one focuses solely on a particular objective (growth) then there are risks that they are not good decisions for another. Every growing hacker has to draw that line somewhere; like every discipline, there is a risk.

The path was recently charged for its aggressive approach to obtaining the phone contacts and the manner in which the contacts were communicated. They thought they'd go a step beyond their expectations. Generally, it is agreed.

You Have to be a Programmer to be a Growth Hacker

Gagan Biyani, a founder at Udemy who has worked with a growth hack site himself, said many of the growing hacker's descriptions of websites seem excessively restrictive. Why this error may happen given the reliance on software to accomplish many growth hacks objectives? Growth hackers often need programmers in their teams, but not necessarily program-level.

Growth Hackers are Extremely Analytical

Okay, we talked about growth hacks before we talked about what growth hacks really are. Almost all growth hackers have some basic knowledge of Analytics. All of their work involves some form of analysis — the foreground. Despite analytics growth, hackers can feel naked. What's the best way growth hackers can exploit analytics?

Need inspiration? Growth Hacks & Tactics for 2022

As the world progresses, so does the way we do things. So there you have it – a few insights into what growth hackers are and what they do. Keep in mind that every growth hacker is different, and there are no one-size-fits-all approaches. Use these tips as a starting point, and experiment to find what works best for you. And don't forget to stay up to date on the latest growth hacking trends – 2022 is only a few years away!

Growth Hacking Courses and Training

There are many growth hacker courses on the internet. All have very different prices, depths, or formats. You can also find many other courses on Coursera.

If you're looking for a more hands-on learning experience, there are also many in-person growth hacking workshops and training courses. These typically last 2-3 days, and cover a wide range of topics from data analysis to email marketing to website optimization.

growth hacking courses

One of the most popular growth hacking courses is offered by HubSpot Academy. This free online course is designed for businesses of all sizes and covers a wide range of topics from inbound marketing to social media marketing to website optimization.

If you're looking for more specialized training, there are also many other growth hacking courses available. These include courses on specific tactics like SEO, email marketing, and social media marketing, as well as more in-depth courses on data analysis and growth strategy.

The world of growth hacking is constantly evolving, so it's important to stay up to date on the latest trends and tactics. Here are a few resources that can help you stay ahead of the curve:

  1. The Google Analytics Academy – This academy offers in-depth courses on a wide range of topics related to Google Analytics, digital marketing, and website optimization. These skills are the primary
  2. The Hootsuite Certification Program – This certification program offers in-depth training on a wide range of topics related to social media marketing, management, and measurement.
  3. The HubSpot Certification Program – This certification program offers in-depth training on a wide range of topics related to online marketing, SEO, social media, and website optimization.
  4. The Google AdWords Certification Program – This certification program offers in-depth training on a wide range of topics related to online advertising and Google AdWords.
  5. The LinkedIn Advertising Certification Program – This certification program offers in-depth training on a wide range of topics related to LinkedIn advertising.
  6. The Facebook Advertising Certification Program – This certification program offers in-depth training on a wide range of topics related to Facebook advertising.
  7. The Twitter Advertising Certification Program – This certification program offers in-depth training on a wide range of topics related to Twitter advertising.
  8. The Google Analytics Individual Qualification – This qualification offers in-depth training on a wide range of topics related to Google Analytics, digital marketing, and website optimization.

This list is not the limit. If you want more training or courses just search on the web and you will find thousands of growth hacks online courses.

Online Growth Hacking E-courses

There are many different types of growth hacking e-courses. The first type of growth hacking e-course is an introduction to growth hacking. These courses are designed for beginners and cover the basics of growth hacking, such as how to track user engagement, how to increase website traffic, and how to improve conversion rates.

The second type of growth hacking e-course is a more inGrowth hacking is an extremely analytical process, and as such, most growth hackers have at least basic knowledge of analytics. This course will help you to understand the basics of analytics and how to use it to increase your website's traffic and improve your business.

Some are more generalized, while others focus on a specific aspect of growth hacking. Here are a few e-courses that we recommend:

  1. The Moz Academy – This academy offers in-depth courses on a wide range of topics related to SEO, online marketing, and website optimization.
  2. The Hootsuite Academy – This online academy offers in-depth courses on a wide range of topics related to social media marketing, management, and measurement.
  3. The HubSpot Academy – This online academy offers in-depth courses on a wide range of topics related to online marketing, SEO, social media, and website optimization.
  4. The Social Media Marketing Certification Course – This course is offered by Coursera and provides in-depth training on a wide range of topics related to social media marketing.
  5. The LinkedIn Advertising Academy – This academy offers in-depth training on a wide range of topics related to LinkedIn advertising.
  6. The Facebook Advertising Academy – This academy offers in-depth training on a wide range of topics related to Facebook advertising.
  7. The Twitter Advertising Academy – This academy offers in-depth training on a wide range of topics related to Twitter advertising.
  8. The Lynda.com Growth Hacking Course – This course is offered by Lynda.com and provides in-depth training on a wide range of topics related to growth hacking.

These courses are designed for business owners and entrepreneurs of all levels who want to learn how to use social media to grow their businesses. In this course, you will learn how to create a social media strategy, create content that engages your audience, measure the success of your social media campaigns, and more.

Top-rated Growth Hacking SEO Tools & Features to Optimize growth

SEO (search engine optimization) is one of the most important aspects of growth hacking, and as such, it's essential to use the right tools to optimize your website for search engines. To optimize growth hacking you will need SEO tools.

Here are a few top-rated SEO tools that we recommend:

Tools NameUses/ Purposes

google analytics
It is one of the most popular SEO tools available today. Google Analytics is a free web analytics service that provides insights about your website traffic and marketing effectiveness. By integrating Google Analytics with your other SEO tools, you can get a complete picture of your website's performance, track your conversion rate and goals and find ways to improve your reach and ROI.
semrushSEMrush is a leading SEO tool that helps businesses to improve their online visibility and organic traffic. From research keywords, track rankings, website analysis, and competitors analysis to competitive intelligence and link building, Semrush provides the data and insights businesses need to succeed in today's digital landscape. It offers a suite of SEO tools for social media, content marketing, and paid advertising.
ahrefsAhrefs is another SEO tool that can be used to improve the visibility of your website in search engines. It provides comprehensive data and analysis on backlinks, keywords, traffic, and more. It's an essential tool for any SEO professional, and it will help you to take your SEO to the next level. So if you're not already using Ahrefs, what are you waiting for? Start your free trial today and see how it can help you improve your SEO.
mozMoz is a leading SEO software company that provides tools to help businesses improve their online visibility. Founded in 2004, Moz has a team of over 100 experts who are passionate about helping businesses succeed online. Moz offers a variety of SEO tools for tracking progress, identifying opportunities for improvement, and measuring the impact of their efforts. It also offers consulting services and educational resources. Whether you're just getting started with SEO or you're a seasoned pro, Moz has everything you need to take your business.
raven toolsRaven Tools is an SEO platform that offers a suite of SEO tools to help website owners improve their search engine optimization. The platform includes tools for keyword research, link building, and website analysis. It also offers a free SEO audit tool that can be used to identify areas of improvement for a website's SEO. By using Raven Tools, website owners can work to improve their SEO and increase their visibility on search engine results pages.
screamingfrogScreaming Frog is a desktop program that crawls websites and analyzes their SEO data. The program provides users with valuable insights into areas such as keyword density, titles, meta descriptions, and more. In addition, Screaming Frog can also detect broken links and duplicate content. As a result, a program is an essential tool for any website looking to improve its SEO.
surfer seo Surfer SEO is a cutting-edge SEO tool that lets users take their SEO game to the next level. It’s a set of tools that help you optimize your website for better search engine visibility. The tools include a keyword research tool, a competitor analysis tool, and a link-building tool. Surfer SEO also offers a number of helpful tutorials and an active community forum.
yoast seoYoast SEO is a WordPress plugin that helps you to optimize your website for search engines. It also offers a sitemap feature that helps the search engines to index your website correctly. In addition, Yoast SEO provides a social media integration that allows you to share your content on social media platforms such as Facebook and Twitter. Yoast SEO is a powerful tool that can help you to improve your website's visibility in search engines.
buzzsumoBuzzSumo is one of the most popular SEO tools available. It helps you to research and analyze the content that is most popular on social media so that you can tailor your own content to be more successful. In addition, BuzzSumo provides detailed insights into how different types of content perform on different social media platforms. This information can be used to improve your overall social media strategy. If you're looking for a way to boost your SEO, BuzzSumo is definitely worth checking out.
majestic seoMajestic SEO is a site that provides users with SEO tools to help them improve their website ranking. The site includes a variety of features, including a site explorer, link analysis, backlink data, keyword rankings, and traffic statistics. It also offers a range of tutorials and resources to help users learn more about SEO and how to use the site's features.
wp formsThis is a popular WordPress plugin that allows you to create custom forms and surveys for your website.
google sheetsThis is a free online spreadsheet application offered by Google that allows you to create and edit spreadsheets online.
hootsuiteThis is a free tool offered by Hootsuite that allows you to track social media analytics, measure the success of your social media campaigns, and more.
mailchimpThis is a popular email marketing tool that allows you to create and send custom email newsletters, autoresponders, and more.
serpstatThis is a comprehensive SEO tool that offers a wide range of features, including competitor analysis, backlink analysis, rank tracking, and more.
  1. Google Analytics – It is one of the most popular SEO tools available today. Google Analytics is a free web analytics service that provides insights about your website traffic and marketing effectiveness. By integrating Google Analytics with your other SEO tools, you can get a complete picture of your website's performance, track your conversion rate and goals and find ways to improve your reach and ROI.
  2. SEMrush – SEMrush is a leading SEO tool that helps businesses to improve their online visibility and organic traffic. From research keywords, track rankings, website analysis, and competitors analysis to competitive intelligence and link building, Semrush provides the data and insights businesses need to succeed in today's digital landscape. It offers a suite of SEO tools for social media, content marketing, and paid advertising.
  3. Ahrefs – Ahrefs is another SEO tool that can be used to improve the visibility of your website in search engines. It provides comprehensive data and analysis on backlinks, keywords, traffic, and more. It's an essential tool for any SEO professional, and it will help you to take your SEO to the next level. So if you're not already using Ahrefs, what are you waiting for? Start your free trial today and see how it can help you improve your SEO.
  4. Moz – Moz is a leading SEO software company that provides tools to help businesses improve their online visibility. Founded in 2004, Moz has a team of over 100 experts who are passionate about helping businesses succeed online. Moz offers a variety of SEO tools for tracking progress, identifying opportunities for improvement, and measuring the impact of their efforts. It also offers consulting services and educational resources. Whether you're just getting started with SEO or you're a seasoned pro, Moz has everything you need to take your business.
  5. Raven Tools – Raven Tools is an SEO platform that offers a suite of SEO tools to help website owners improve their search engine optimization. The platform includes tools for keyword research, link building, and website analysis. It also offers a free SEO audit tool that can be used to identify areas of improvement for a website's SEO. By using Raven Tools, website owners can work to improve their SEO and increase their visibility on search engine results pages.
  6. Screaming Frog – Screaming Frog is a desktop program that crawls websites and analyzes their SEO data. The program provides users with valuable insights into areas such as keyword density, titles, meta descriptions, and more. In addition, Screaming Frog can also detect broken links and duplicate content. As a result, a program is an essential tool for any website looking to improve its SEO.
  7. SurferSEO - Surfer SEO is a cutting-edge SEO tool that lets users take their SEO game to the next level. It’s a set of tools that help you optimize your website for better search engine visibility. The tools include a keyword research tool, a competitor analysis tool, and a link-building tool. Surfer SEO also offers a number of helpful tutorials and an active community forum.
  8. Yoast SEO – Yoast SEO is a WordPress plugin that helps you to optimize your website for search engines. It also offers a sitemap feature that helps the search engines to index your website correctly. In addition, Yoast SEO provides a social media integration that allows you to share your content on social media platforms such as Facebook and Twitter. Yoast SEO is a powerful tool that can help you to improve your website's visibility in search engines.
  9. BuzzSumo – BuzzSumo is one of the most popular SEO tools available. It helps you to research and analyze the content that is most popular on social media so that you can tailor your own content to be more successful. In addition, BuzzSumo provides detailed insights into how different types of content perform on different social media platforms. This information can be used to improve your overall social media strategy. If you're looking for a way to boost your SEO, BuzzSumo is definitely worth checking out.
  10. Majestic SEO – Majestic SEO is a site that provides users with SEO tools to help them improve their website ranking. The site includes a variety of features, including a site explorer, link analysis, backlink data, keyword rankings, and traffic statistics. It also offers a range of tutorials and resources to help users learn more about SEO and how to use the site's features.
  11. WPForms – This is a popular WordPress plugin that allows you to create custom forms and surveys for your website.
  12. Google Sheets – This is a free online spreadsheet application offered by Google that allows you to create and edit spreadsheets online.
  13. Hootsuite Insights – This is a free tool offered by Hootsuite that allows you to track social media analytics, measure the success of your social media campaigns, and more.
  14. Mailchimp – This is a popular email marketing tool that allows you to create and send custom email newsletters, autoresponders, and more.
  15. SERPstat – This is a comprehensive SEO tool that offers a wide range of features, including competitor analysis, backlink analysis, rank tracking, and more.

These tools offer a wide range of features, including competitor analysis, backlink analysis, site audits, and more.

This list is just a starting point – there are many other SEO tools available on the market today. These are some of the most popular and powerful tools available, and they should be more than enough to get you started.

Remember, the key to success with SEO is to continually test and optimize your approach. Try out different tools and features, and see what works best for you. The goal is to find the right combination of tools and features that will help you to achieve the desired results.

Are You Ready For Growth Hacks?

Now you have the knowledge of growth hacking. Hire a growth hacker to help you unlock your product and website so you can begin planning large-scale marketing efforts. Keep in mind that growth hackers should be in-depth analysts and idea people with a dash of genius to discover distinct levers within your startup's growth hacking funnel when hiring them. 

Growth hackers are noted for their originality, aggressiveness, and initiative. You require a growth hacker who is willing to take up the challenge and run. If you want to learn about growth hacking skills then let us know by comment below or contact us. We'll publish a definite guide about growth hacking skills depending on our audience calls.

There you have it! A comprehensive guide to growth hacking. I hope you have found this article useful. Stay tuned for more great content coming soon!

Frequently Asked Questions

What is an Example of Growth Hacking?

AirBnBs. Let us begin with an important growth hack example: the AirBnB Craiglist Hack. Airbnb is famous today for having an excellent location to get cheap accommodation near nearly any travel destination, but it was necessary for its early stages to establish its user base, its customers base, and its reputation.

What is Growth Hacking in Startups?

Growth hacking is a strategy that consists of using creative data to get fast results without spending too much time to get them done. Growth Hackers use it to launch early-stage businesses to get funding.

Is Growth Hacking Good?

Growth hacking helps to kickstart growth by testing opportunities and assessing how a strategy works. Marketers must continue with the same strategy as Growth Hackers.

Is Growth Hacking Still a Thing?

Are growth hackers still alive? I think that the growth hacking mindset is still alive today. All digital marketers should have the tools and experience Sean Ellis needed before he invented the phrase.

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Manzurul Haque

Manzurul Haque

has contributed in 44 posts
I am a tech enthusiast and explorer, Fulltime Lead Developer and AI, ML specialist. I love to read and write blogs specially about upcoming technological changes and challenges. In my free time, I travel, watch movies, read and spend time with my kid.
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