9 Key Qualities of a Good PPC Agency Should Have!

10 minutes read
Last updated
June 26, 2022
Qualities of a Good PPC Agency
In order to be a successful PPC agency, it's important to have the key qualities of an agency that will make your clients happy and continue to provide good services. In this article we're going to outline nine qualities that every good PPC agency should have.

Digital marketing isn't just about a business reaching its customers with marketing materials and advertisements. It's also about providing information to customers so that they can make an educated decision about the company and its products.

With the ever-increasing digital era, you have more than just one marketing channel to try and access to. PPC is one such online marketing strategy for reaching potential customers on the internet, but it's not enough without the right agency to help you out.

A good PPC agency can help you out in the advertising business and make your online presence much more successful.

In this article, we'll take a closer look at what makes an agency so great by looking at the 9 key qualities of a good PPC agency should have! From fast turnaround times to quality work, those few factors will make all the difference in your marketing efforts!

Keep reading to check out the qualities that are most important for finding the right PPC agency in order to reach the targeted audience for your business!

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What is Pay Per Click?

PPC stands for pay-per-click advertising, is a form of digital marketing where the goal is to attract and engage customers by showing or placing ads in places they are searching for your brand. PPC advertising is one of the most popular & effective ways to reach audiences online & increase your website traffic.

ppc campaigns

In the PPC advertising model, advertisers display ads on websites and only pay when a user clicks on the ad.

For example, it can be part of an email campaign, a banner ad on a website, or even in Google Search results. This makes PPC a very effective way to generate leads and sales from potential customers who are already interested in what you have to offer.

There are many different types of PPC campaigns that you can run, but the most effective ones are usually those that target specific keywords that are relevant to your product or service. When someone searches for one of these keywords, your ad will be displayed on the results page.

That is how you’ll be able to get your message in front of users at the right moment while they are looking for a product or service.

Why You Need a Good PPC Agency?

There are many reasons why you should use an agency for your PPC advertisements. An agency can help you to save time and money on your PPC campaigns. They can also provide you with expert advice and guidance that can help you to improve your campaigns and get better results.

An agency can also help you to track your PPC campaigns and measure their performance. This information can be invaluable in helping you to make adjustments to your campaigns and improve their effectiveness.

Overall, the best PPC agencies will have a lot of experience and expertise in running successful campaigns. They will also be up-to-date on the latest trends in digital marketing.

But it's important to find a good PPC agency that has the right skills and experience to help you reach your goal since the key is to raise high-quality website traffic through PPC is finding a good agency. Finding the right PPC agency is not easy, even sometimes it becomes harder than running a highly competitive PPC campaign.

In that case, you can look for some key qualities that every good PPC agency should have.

Key Qualities of a Good PPC Agency That You Should Look For!

When choosing a PPC agency to work with, it’s important to choose one that has experience running successful campaigns. The best agencies will have a proven track record of generating leads and sales for their clients.

They will also be up-to-date on the latest trends in digital marketing, so they can keep your campaigns running effectively.

So, what are the qualities of a good PPC agency? How you can choose a great PPC agency?

Well, here we list down the 9 key qualities that should have of a PPC agency in order to make them a great PPC agency.

01. Focused on Data Analytics

One of the key qualities of a good PPC agency is focus on data analytics. This means that the agency is able to use data to better understand how people are using their products and services. This information can then be used to improve the performance of the campaigns that they run.

ppc data analytics

Paid media may be high stakes as it can be expensive and have a quick financial impact. When choosing a PPC agency, one should look for one that relies on data rather than guessing, and that looks at relevant metrics to base their decisions.

Since you are paid per click and therefore paying more per click, your generated revenue will be directly related to how much you spend on ads. You can implement PPC marketing by using an agency that focuses mainly on data. This agency should have the tools necessary to collect and share analytics with clients in a way that they understand.

02. Local Search Experts

One of the key qualities of a good PPC agency is that they have a team of local search experts. This means that the agency can prioritize local campaigns and spend more time on those that are most likely to result in conversions.

It’s important to target the local population, using the appropriate keywords. A prospective PPC agency should be able to tailor ads on various sites that will attract local residents as well as organic searches from consumers in your location.

local ppc ads examples

They keep an eye on related or similar businesses in your area so you know they have the experience necessary for delivering strong results.

Local search marketing is a critical component of any PPC campaign. It's where you target people who are most likely to be interested in your product or service. By targeting local users, you're more likely to convert them into customers.

A good PPC agency should have a team of local search experts who can help you target your campaigns accordingly. They'll know how to find and reach your target audience, which will lead to higher conversion rates.

03. Significant Ad Spending

Another important tip for a successful PPC campaign is to create compelling ads. Your ads need to be eye-catching and persuasive in order to get people to click on them.

A good PPC agency should have significant ad spending. This means that the agency has been able to successfully convert a large number of ad dollars into leads and sales.

One of the best ways to know if an agency is doing its job is by looking at how much they have spent in the past. Even if you don’t plan to spend thousands with them, determine how much return on ad spending they have delivered for previous clients.

The PPC agency should have the ability to manage multiple campaigns simultaneously. This means that the agency can coordinate different ad campaigns and track their progress closely. This allows the agency to make changes to campaigns as needed in order to get the most successful results for your business.

04. Hands-On Management

A good PPC agency should have a hands-on management approach. This means that the agency head is always involved in the day-to-day operations of the agency. He or she should be able to answer any questions that clients may have and be available to help solve problems.

The agency should be open about their strategies and how they are progressing. Clients should be able to see how their money is being spent and be able to give feedback on how the agency is working.

ppc management tasks

A good PPC agency should be adept at project management this includes being able to manage budgets, timelines, and personnel resources effectively. PPC is never a one-time strategy - there is always more work to do. Make sure the company you hire will provide constant optimization, and they have experience in the field.

The purpose of PPC management is to manage and create a winning PPC strategy. With PPC ad management, you can work in-house or with an agency to drive traffic to your site. Either way, the point of PPC management is to create and optimize successful campaigns.

You now have the answer to what PPC advertising management is. We examine what are involved with PPC advertising management. Keep reading to learn about these day-to-day PPC management tasks!

Keyword Analysis

The first and most important tip for a successful PPC campaign is to choose the right keywords. Keywords are the foundation of any PPC campaign. Among a few common mistakes when running PPC campaigns, is not doing enough research on keywords although keywords are the foundation of a successful PPC campaign.

Without carefully selected keywords, businesses will not be able to reach their target audience.

A good PPC agency should be able to keyword Analyze their campaigns to find the best keywords for the specific campaign objective. They should be able to identify the best keywords for a specific campaign objective. This involves keyword analysis, which is the process of identifying keywords that are most likely to bring in conversions.

By focusing on the right keywords, a good PPC agency can improve campaign performance and achieve better results.

Keyword analysis can help identify trends in the search traffic data. It can also help to identify words and phrases that are attracting a lot of attention from potential customers.

By targeting the right keywords, a good PPC agency can increase conversion rates and reach its target market more effectively.

Channel Targeting

A good PPC agency should have a channel targeting strategy that incorporates both organic and paid search.

PPC agencies must be able to use both paid search and organic traffic to reach their target audience. This way, they can reach as many people as possible with their advertising campaigns.

PPC management is the process of managing adverts on Google. This may include search ads, display ads or even PPC in search engines and social media networks.

You should remember that Google is not the only company you can use for online marketing. Other search engines like Bing and social media networks offer PPC advertising as well. PPC management usually involves running ads through multiple platforms, depending upon the needs of your business.

So, being able to run ads campaigns on multiple or different channels is the key factor that a good PPC agency can handle.

Competitive Analysis

Whether running PPC campaign management in-house or opting to partner with a PPC company, should both include performing a competitive analysis. Since many people compete in the same keywords by running PPC ads, so you should keep tabs on the performance of your competition to beat them out.

There are a few factors need to keep an eye on when analyzing you competitors such as -

  • Bid Amount/ Budget
  • Targeted Keywords or Search Strings
  • Analyze Ad Copy

By keeping an eye on other companies do to have successful campaigns and use that information for your own ads. That way, you can be more successful with your PPC campaign by ensuring that you are more relevant and ranked higher.

In that case, a good PPC agency should be able to competitively analyze their clients' advertising campaigns. This is important because it allows the agency to determine where their clients' money is best spent.

Landing Page Creation

A good PPC agency should be able to create high-quality landing pages. A landing page is a page on your website that is designed to convert visitors into customers.

Landing pages should be well designed and easy to navigate. They should also have clear CTA buttons that lead directly to your conversion goals.

actionable landing page creation

A good PPC agency should also be able to optimize your landing pages for search engine results. This will help to bring in more visitors from search engines, which lead to more conversions.

A great PPC agency ensures that your website & other necessary pages are optimized for conversion. This means that the agency design or optimize the landing pages in such a way that it makes it easy for visitors to take the desired action, whether it’s filling out a form, making a purchase, or subscribing to a newsletter.

Campaign Monitoring

As a key responsibility of PPC management, a good PPC agency constantly monitors the campaigns. This means that they are constantly looking for any changes or trends in the data that they are collecting. They use this information to make changes to their campaign strategies, and they also use it to figure out how their ads are performing.

Alongside a great PPC agency is responsive to customer complaints. If a customer has a problem with an ad or a campaign, the agency should be able to quickly address it. They should also be able to resolve any complaints quickly and efficiently.

In terms of ensuring that the PPC campaigns drive results, they monitor the performance of the ads, retarget keywords etc. to make sure you can get the best ROI.

PPC Ads Testing

A good PPC agency test and track the effectiveness of the ads. Testing PPC ads in different ways is another key task of PPC management to ensure that they are reaching the right people and generating the desired results.

Some common methods used to test PPC ads include A/B testing, which allows agencies to compare two different versions of an ad with different text, images, or links. This method can help agencies to determine which version of an ad is more successful and which elements need to be tweaked.

Another method used to test PPC ads is click-through rate (CTR). CTR measures how many times someone clicks on an ad compared to how many times they would have clicked if the ad hadn't been there. This way agencies see which ads are getting the most attention and whether they are attracting the right kind of users.

05. Goal Setting Capabilities

One of the key qualities of a good PPC agency is its ability to set goals and track progress. A good PPC agency should be able to set realistic goals and track whether or not they are being met. This helps to ensure that the agency is making progress and improving results.

A good PPC agency should also be able to adjust their goals based on the current situation. If the market conditions change, a good PPC agency adjust goals accordingly.

A good PPC agency will want to know what your goals such as-

  • Clicks
  • Impressions
  • First-page presence
  • Brand awareness

In order to build successful paid media ads, a PPC agency has to know the goals of the campaign.

A great agency won't just start giving you advice on how to run an ad without asking what the advertisement is for and what you hope it will accomplish.

06. Inspect the Whole Host of Metrics

When running marketing and advertising campaigns, paid ads can be a little more high stakes. Everything you test costs money, and you see the money go out of your bank account in a way that content marketing doesn't.

That's why it's so important to find an agency that uses data for their decisions. Good agencies use metrics from a wide range of sources before building out PPC campaigns.

A good PPC agency inspects -

  • Targeted keywords
  • Industry-related competitors
  • Current & previous campaigns (failed or successful)
  • Future campaigns

All PPC ads should also be tracked using tracking pixels, which allow agencies to see where people are clicking on their ads and what pages they are visiting after clicking on them. This information can help agencies to improve their campaigns and target their ads more effectively.

A good PPC agency will have a proper bid strategy that is aimed specifically at reaching the right target audience. They will also set bids based on how much they believe they will be able to earn from the campaign. By doing this, they ensure that their campaigns are successful and generate the most revenue possible.

07. Familiar With Various Industries

A good PPC agency should have a strong background in the advertising industry. This means that the agency should be familiar with the different types of advertising and how it works.

A good PPC agency should also have extensive knowledge of the different industries that it services. This means that the agency should be able to identify and understand the needs of different businesses.

Another key quality is experience. A good PPC agency should have a lot of experience working with different types of campaigns and clients. They should have a variety of skills, from technical knowledge to creative abilities. This helps them to create effective campaigns and manage client relationships effectively.

08. Big Picture Approach

A good PPC agency should have a big-picture approach. They should be able to see the big picture and understand how their campaigns are affecting overall business goals.

big result target

This means that they should be able to make decisions based on long-term strategies, not just on what’s best for the current campaign.

A good PPC agency also should be able to provide clients with clear and concise information about their campaigns. They should be able to explain how each ad is performing and what changes need to be made based on those results. Clients should also be able to access this information at any time, no matter where they are in the world.

Finally, a good PPC agency should have a team of experts who can help clients achieve their desired results.

They should have experts in different areas of digital marketing, such as online advertising, content marketing, SEO, email marketing services etc. This team of experts can help clients find the best ways to reach their target audience and increase ROI for their campaigns.

09. Dedicated & Transparent in Everything

One of the key qualities of a good PPC agency is dedication. Good PPC agencies are dedicated to helping their clients achieve their marketing goals. As a good PPC agency, they track the performance of PPC campaigns in order to see what is working and what is not working.

transparency in reporting

They track everything of the campaigns for their clients and provides report consistently. Furthermore, a good PPC agency is great with numbers. They know there are a lot of things you investing so you must know how much going to need to spend. So, they use to be upfront about how much the campaign will cost.

They're able to create a price quote upfront because they have the historical data on how much your company has historically spent on advertising.

Finally, a good PPC agency is dedicated to supporting and assisting when needed. This includes helping with campaign planning and setup, providing timely feedback, and fielding any questions that may arise.

How Much Does a Good PPC Agency Cost?

It’s important to be able to afford the services offered by a good PPC agency. PPC projects involve a few key expenditures, the main ones being -

  • Onboarding & campaign audit costs

Basically, an advertising agency will spend time auditing your current ads and form a plan for future campaigns for you to use. That means the agency will help you do a complete audit of your current campaigns, analyze their efficacy and then come up with a strategy for what to do next.

  • Ad costs

With a good PPC agency, you can advertise on any of their preferred platforms. This will cost money, but will also provide an outcome in return. PPC ads cost money to get ad space on the top platforms.

However, a good PPC agency will tell you how much it will cost before you make any decisions. Running ads can also be expensive, but after a couple of campaigns, your spending should even out.

When choosing PPC companies, always try to find one that has a variety of budgets, rather than just one. With a good quality company, you can expect prices to fluctuate depending on the results for which you are looking.

  • Ad campaign development & management costs

The money you spend on development and management is separate from the amount you spend on ads.

For example, Google, Facebook and other digital marketing companies charge you for Facebook ads to promote your business in a specific place. But the digital agency will take care of other tasks such as research and analysis that create those reports that show how your ads are performing.

Finally, there is a lot of money in paid media, so make sure your agency is upfront about how much they cost and where that money goes.

Why Does PPC Agency, Offer Matter?

When choosing an agency to work with, it is important to consider what they have to offer.

The best PPC agencies will offer a wide range of digital marketing services along with PPC advertisements. This includes keyword research, ad creation, bid management, and campaign monitoring. They will also provide reporting and analysis so that you can see how your campaigns are performing.

The best agencies will also be up-to-date on the latest trends in digital marketing. They will use this knowledge to help you create successful campaigns that reach your target audience.

When looking for a PPC agency, it is important to find one that offers a comprehensive suite of services. This will ensure that you have everything you need to run successful campaigns.

Take Time To Choose A Good PPC Agency!

There are a lot of PPC agencies out there, but not all of them are created equal. If you're looking for the best possible agency to help with your PPC advertising needs, you'll want to make sure they have those qualities mentioned above.

Doing research on your potential PPC agency will be worth the effort when you find a company that is capable and ready to meet your needs. A good PPC agency should have experience working with different types of businesses and should be able to provide the appropriate tools and resources to help your business grow.

When you are looking for a good PPC agency, it is important to take the time to choose one that will be a good fit for your business. Once you've found a good agency, be sure to stay in touch with them.

The more experience they have with you, the more data is collected and the better ads can be created.

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